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Digital & Experience Branding - SDA Bocconi Executive

28.08.2017

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the Song "Break Free" is the first released track of the new album by American singer and actress Taryn southern (Taryn Southern). The song and the whole album in General, was created with the participation of some of the artist under the name of Amper (Amper), however, what might seem normal collaboration between artists, in fact, was not what it seemed.
Taryn is quite famous in the country and has been doing music for a long time. She first appeared on TV screens back in 2004, participating in the American talent show American Idol. She has more than 500 million views on YouTube and more than 450 thousand subscribers. To Amp the release of the album will be a debut. And the truth is that he (or it) is not a person.
the Amp is an artificial intelligence (at least so it is called by its creators), and part-time composer, producer and performer. It was developed by a team of professional musicians and technology experts, and in fact is the first AI that created a full music album. It is symbolically called "I AM AI" and went on sale on August 21.
With the song "Break Free" you can see in the video below. If you believe the description of the video, the entire video and music were created by artificial intelligence.
drew Silverstein, composer, and one of those who created Amp, explained to the portal TechCrunch that he is not working solely and he was designed for teamwork among the musicians.
"We believe that in the future music will be created with the cooperation of human and artificial intelligence. And we want this joint experience began as soon as possible and move the creative process forward" — said the Silverstein.
the team noted that, unlike other songs created AI algoritmi, all the chords and the instrumental of the song "Break Free" was written and used exclusively by Amp. According to the creators, Amps eventually destroys the model, according to which the current AI algorithms used in creating music. Usually in such cases the result is obtained by using the algorithm, then, is quite a serious trouble people. In other words, essentially all the basic and complex work does exactly. As indicated in the press release the creators of the Amp, "typical process of creating music AI algorithm includes manual work of a person who spends significant changes, including even changing chords and melodies created by this algorithm the tracks".
But with the Amp everything is different. As stated above, he creates all the structures of the chords and picks the right sounds. The man is a composer in the future deals only with the "cut" if you want to fit to the overall style and rhythm. And what is most interesting, thanks to the technology of machine learning Amp can make music in seconds. An example of a generated Ampere ringtones . And you can listen to the arrangement Taryn.
Despite the fact that "I AM AI" is the first Studio album recorded with the involvement of artificial intelligence, this is not the first case when AI engaged in creativity and makes music and other works of art (if you can call it that).
for Example, the AI algorithm Aiva taught to create . And the algorithm is able DeepBach , which is clearly marked inspiration from the German classics of Johann Sebastian Bach.
the First Studio album recorded by AI – this is only the first step in a new musical era where people will not only share their artistry with artificial intelligence, but also to some extent will be able to compete with him.

Source: cnbc.com

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